marketing | DDB Info Hub

Things to do Before Starting a Business

24/08/2018

Business

We get it, working in an office can be quite hard, especially when you have to get to work at 9 and go home at 5, not to mention you have to deal with traffic and doing household chores. Nowadays, people are looking for another way of making money, which is being a digital nomad or opening a business. A digital nomad is freelancers that are traveling around the world while making money remotely wherever they go, as they need is a laptop and a working internet. On the other hand, you might be thinking to open up a business, and on this article, we’re going to list some things for you to prepare before starting a business, make sure to read this article.

Research

Do a lot of research before you jump into opening your business. There’s a lot of questions and planning to do. These questions might start with, what are you trying to sell and is it relevant to the customers? How are you going to channel your product to your customers? How about international customers? And what are you going to do to attract the customer’s attention? Doing this research will not guarantee your success, but it will save you from any problems later on in the future.

Note: If you’re thinking to learn more about loans and stuff, consider reading this article for Russian people.

Online or retail stores

After a lot of research, you might be thinking whether you’re going to do your business online or through retail stores. Our suggestion is to open up an online store as it is more convenient and does not require as much money as opening a retail store. Another benefit of an online store is you only have to set up a website or using another platform such as eBay or Amazon; the choice is in your hands though.

Know the taxes

A problem of opening a business is there’s a lot of papers and taxes to go through, and this is not the case when you got a normal job as the company does the taxes for you. Make sure to learn every taxes problem before you start your business as getting into problems about taxes might lead you to have close your business.

Note: If learning about taxes takes a lot of time, hire a financial advisor instead or an accountant to handle your business.…

Effective digital marketing strategies to apply this 2017

30/01/2018

Marketing

It remains indisputable that digital marketing is the new future as we advance deeper into the internet age. Most businesses and consumers maintain a significant amount of time online. To reach them effectively you must observe the way they behave and utilize most of their time. When growing a business, the landscape is ever dynamic and can be overwhelming. The big question is how one develop aggressive, fine-tuned and flexible digital marketing strategies?

Digital strategy-defined

In simple terms, a digital marketing strategy refers to the action that assists you to meet your targets and goals. For instance, one of the goals might be to generate 25 percent more leads to your website.

Your digital marketing strategy will involve several goals. However, arriving at a suitable approach will help you remain focused on how to reach these objectives.

Create a buyer persona

Whether your marketing strategy operates online or offline, it will be ineffective if you do not know who your market audience is. Create a detailed buyer persona that clearly represents your customers. This can only be arrived at through carrying out a market research that involves surveys, interviews and reaching out to your target audience.Influencer Agency can also be one of your resources to help you out carrying business plan like this because they know better on hiring somebody as your business influencer.

What are your goals?

Your goals should relate to your business goals. For instance, if the business goal was to increase revenue by 15 percent, as an online marketer you might aim at increasing generated leads by 50 percent. This positively contributes to the success of the business as a whole.

What digital marketing tool that you need?

Whatever your goal is, you must be able to quantify or measure your progress. To achieve this, you need the right set of digital marketing tools. The measuring technique employed will depend on how effective your digital marketing strategy will be.

Have a routine audit accompanied with a plan for your owned media

Owned media sits at the right at the heart of your digital marketing. It can practically take any form of content. Having quality and optimized content helps converts website visitors into leads eventually translating into conversions. If maintained, they will raise your brands’ presence online. Whatever your strategy online, you will need content in most digital marketing strategies.

Take time to arrive at the most suitable content that will help you advance your goals, At this point, you can seek assistance from content marketers who are highly experienced at keywords placement and optimization without affecting your standing adversely on the search engines algorithms.

Audit the present content

Make a list of the existing content and ranked each item according to what performed best when relating to current business goal, If you are aiming at lead generation, ranks the best and worst post, and picked what worked in the best post as you abandon what did not work in the latter.

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